Hire Me

Projects & experience

Platforms I've architected and built, co-founded products, and selected professional roles.

Platforms & products

ELVozila.com

Electric Vehicle Marketplace

elvozila.com
August 2026 — Present

Role

  • Founder
  • Frontend
  • Backend

ELVozila is a specialized marketplace for buying and selling electric vehicles and related equipment.

Designed and developed the complete platform using Next.js, React, TypeScript, Laravel, and PHP.

Key responsibilities

  • Implemented classified listings, image gallery management, and user accounts
  • Built real-time messaging between buyers and sellers using Laravel Reverb and Echo
  • Integrated Google and Facebook authentication, secure API access, and abuse protection
  • Developed an automated system for importing listings from external marketplaces, including duplicate detection and source monitoring
  • Created an administrative Chrome extension for reviewing and importing listings
  • Implemented REST APIs, background jobs, task queues, automated checks, and application tests

Integrations

Google authenticationFacebook authenticationLaravel Reverb & EchoExternal marketplace importers

Technology stack

Frontend

Next.js 16 · React 19 · TypeScript · Tailwind CSS

Backend

PHP 8.3 · Laravel 13 · Laravel Sanctum · Socialite · Reverb

Database

PostgreSQL · Redis

Architecture

REST APIs · background jobs · task queues

Testing

PHPUnit · Vitest

FirePixel

Event Tracking & Marketing Analytics Platform

May 2025 — Present

Role

  • Frontend
  • Backend
  • Integration

FirePixel is a high-performance server-side event tracking and marketing attribution platform designed to provide accurate conversion tracking and analytics for modern advertising ecosystems.

The platform collects, processes, and distributes large volumes of event data in real time, enabling businesses to improve attribution accuracy and optimize advertising performance across multiple marketing channels.

FirePixel focuses on server-to-server tracking, privacy-friendly data collection, and reliable event delivery to major advertising networks.

Key responsibilities

  • Architected and developed a scalable event ingestion pipeline capable of processing high-volume traffic data
  • Designed backend infrastructure for real-time analytics and event attribution
  • Implemented server-side tracking integrations with major advertising platforms
  • Built APIs for receiving, validating, and distributing event data
  • Designed database schemas optimized for large-scale event storage and fast analytics queries
  • Implemented asynchronous event processing using queue workers and background jobs
  • Developed subscription billing and SaaS infrastructure
  • Built internal analytics dashboards and reporting systems

Integrations

Meta (Facebook) Conversion APIGoogle Ads Conversion APITikTok Events APIShopify & WooCommerce tracking integrationsStripe

Technology stack

Backend

PHP · Laravel

Database

PostgreSQL · Redis

Frontend

React · Next.js

Infrastructure

Linux · Nginx

Architecture

REST APIs · queue workers · event processing pipelines

BillCraft

Invoice Management & Electronic Invoicing Platform

March 2026 — Present

Role

  • Frontend
  • Backend
  • Mobile
  • SaaS

BillCraft is a modern SaaS platform for invoice creation, client management, and electronic invoicing automation designed for freelancers, agencies, and small businesses.

The platform simplifies invoice generation, payment tracking, and company management while providing scalable infrastructure for subscription-based billing and international invoicing workflows.

BillCraft focuses on fast invoice creation, clean user experience, automated workflows, and integrations with electronic invoicing systems such as SEF and PEPPOL.

In addition to the web platform, a cross-platform mobile application is being developed using React Native for invoice management and business operations on the go.

Key responsibilities

  • Architected and developed the complete SaaS platform infrastructure
  • Built invoice generation and PDF export functionality
  • Designed company, client, and invoice management systems
  • Implemented subscription billing and plan-based SaaS architecture
  • Developed authentication, user account management, and secure API systems
  • Built responsive dashboard interfaces and analytics overview pages
  • Implemented invoice status tracking, payment workflows, and recurring invoice support
  • Designed scalable backend APIs for future accounting and e-invoicing integrations
  • Developed electronic invoicing integrations for Serbian SEF and planned PEPPOL support
  • Developing a React Native mobile application connected to the Laravel API backend

Integrations

Stripe SubscriptionsSEF (Sistem Elektronskih Faktura)PEPPOL (planned)PDF Generation ServicesEmail Notification Systems

Technology stack

Backend

PHP · Laravel

Database

PostgreSQL · Redis

Frontend

React · Next.js

Mobile

React Native

Infrastructure

Linux · Nginx

Architecture

REST APIs · SaaS billing systems · queue workers

Qliker.io

SaaS analytics and marketing platform

August 2016 — Present

Role

  • Cofounder
  • Frontend
  • Backend

Qliker is a SaaS analytics and marketing platform used by digital marketers and agencies to track and optimize traffic and advertising performance.

  • 1.5M+ clicks processed daily

Key responsibilities

  • Lead backend development of a high-traffic SaaS platform
  • Design and maintain real-time analytics and reporting systems
  • Develop scalable backend services and APIs
  • Optimize database performance for large datasets
  • Manage and mentor the development team
  • Maintain infrastructure for real-time statistics and traffic processing

Technology stack

Stack

PHP · Laravel · PostgreSQL · ClickHouse · Redis · REST APIs

Infrastructure & integrations

Forge · Hetzner · AWS · MailWizz · Paddle

WeeBuilder.io

Website Builder Platform

August 2018 — Present

Role

  • Cofounder
  • Frontend
  • Backend

WeeBuilder is a SaaS website builder platform that enables users to create and manage websites without technical knowledge.

Worked on the development and maintenance of core platform features, backend services, and integrations used by thousands of websites built on the platform.

Key responsibilities

  • Developed backend services and platform features using PHP and Laravel
  • Built and maintained APIs used by the website builder interface
  • Implemented new modules and platform improvements
  • Worked on database architecture and performance optimization
  • Integrated third-party services and external APIs
  • Maintained and improved the overall stability and performance of the platform

Technology stack

Technology stack

PHP · Laravel · MySQL · PostgreSQL · JavaScript · REST APIs · Paddle

Professional experience

Developer — Aiminity

November 2024 — September 2025

WordPress automation & analytics platform

Role

  • Frontend
  • Backend

Worked on a custom WordPress-based automation and analytics platform designed to automate marketing workflows and provide performance statistics for websites and campaigns. The platform included custom plugins, automation modules, and reporting tools for tracking and managing website activity.

  • Developed custom WordPress plugins and backend modules
  • Built automation workflows for content publishing and marketing tasks
  • Implemented statistics and reporting systems
  • Developed integrations with external APIs and services
  • Designed and optimized database queries for analytics data
  • Maintained and improved platform performance and reliability
PHPWordPress (custom plugins & extensions)MySQLJavaScriptREST APIs

Web Developer — Web Invaders

February 2015 — August 2016

Novi Sad

Role

  • Frontend
  • Backend

Agency work in WordPress, Drupal, Joomla, and PrestaShop, plus custom PHP with Laravel and CodeIgniter, using MySQL.

  • Built and extended WordPress, Drupal, Joomla, and PrestaShop sites and modules
  • Developed complex web applications using Laravel MVC architecture and CodeIgniter
  • Implemented RESTful APIs, third-party integrations, and ERP systems
  • Developed e-commerce solutions
  • Built responsive interfaces using Bootstrap
WordPressCodeIgniterLaravelMySQLDrupalJoomlaPrestaShopBootstrap

Web Developer — Head Made

August 2012 — February 2015

Novi Sad

Role

  • Frontend
  • Backend

Agency work in WordPress, Drupal, Joomla, and PrestaShop, plus custom PHP with Laravel and CodeIgniter, using MySQL.

  • Built and extended WordPress, Drupal, Joomla, and PrestaShop sites and modules
  • Developed custom web applications with Laravel and CodeIgniter
  • Developed REST APIs and backend services
  • Built responsive interfaces using Bootstrap
WordPressCodeIgniterLaravelMySQLDrupalJoomlaPrestaShopBootstrap

PHP/MySQL programmer — DejanSEO

September 2011 — July 2012

Novi Sad

Role

  • Frontend
  • Backend

Digital agency with an in-house development team. We built an internal SEO reporting system for the company's own operational needs — custom workflows and reports for tracking and analyzing SEO data — implemented in Drupal.

PHPDrupalMySQL

Areas of expertise

  • —SaaS platform architecture
  • —High-traffic backend systems
  • —Real-time analytics platforms
  • —Server-side event tracking
  • —API integrations with advertising networks
  • —Database performance optimization

Education

Web design
Higher Education Technical School, Novi Sad
180 credits (ECTS)

Languages

English · Serbian

Hobbies

Motorcycling, technology, and building side projects.