Projects & experience

Platforms I've architected and built, co-founded products, and selected professional roles.

Platforms & products

FirePixel

Event Tracking & Marketing Analytics Platform

May 2025 — Present

Role

Frontend
Backend
Integration

FirePixel is a high-performance server-side event tracking and marketing attribution platform designed to provide accurate conversion tracking and analytics for modern advertising ecosystems.

The platform collects, processes, and distributes large volumes of event data in real time, enabling businesses to improve attribution accuracy and optimize advertising performance across multiple marketing channels.

FirePixel focuses on server-to-server tracking, privacy-friendly data collection, and reliable event delivery to major advertising networks.

Key responsibilities

Architected and developed a scalable event ingestion pipeline capable of processing high-volume traffic data
Designed backend infrastructure for real-time analytics and event attribution
Implemented server-side tracking integrations with major advertising platforms
Built APIs for receiving, validating, and distributing event data
Designed database schemas optimized for large-scale event storage and fast analytics queries
Implemented asynchronous event processing using queue workers and background jobs
Developed subscription billing and SaaS infrastructure
Built internal analytics dashboards and reporting systems

Integrations

Meta (Facebook) Conversion APIGoogle Ads Conversion APITikTok Events APIShopify & WooCommerce tracking integrationsStripe

Technology stack

Backend

PHP · Laravel

Database

PostgreSQL · Redis

Frontend

React · Next.js

Infrastructure

Linux · Nginx

Architecture

REST APIs · queue workers · event processing pipelines

Qliker.io

SaaS analytics and marketing platform

August 2016 — Present

Role

Cofounder
Frontend
Backend

Qliker is a SaaS analytics and marketing platform used by digital marketers and agencies to track and optimize traffic and advertising performance.

1.5M+ clicks processed daily

Key responsibilities

Lead backend development of a high-traffic SaaS platform
Design and maintain real-time analytics and reporting systems
Develop scalable backend services and APIs
Optimize database performance for large datasets
Manage and mentor the development team
Maintain infrastructure for real-time statistics and traffic processing

Technology stack

Stack

PHP · Laravel · PostgreSQL · ClickHouse · Redis · REST APIs

Infrastructure & integrations

Forge · Hetzner · AWS · MailWizz · Paddle

WeeBuilder.io

Website Builder Platform

August 2018 — Present

Role

Cofounder
Frontend
Backend

WeeBuilder is a SaaS website builder platform that enables users to create and manage websites without technical knowledge.

Worked on the development and maintenance of core platform features, backend services, and integrations used by thousands of websites built on the platform.

Key responsibilities

Developed backend services and platform features using PHP and Laravel
Built and maintained APIs used by the website builder interface
Implemented new modules and platform improvements
Worked on database architecture and performance optimization
Integrated third-party services and external APIs
Maintained and improved the overall stability and performance of the platform

Technology stack

PHP · Laravel · MySQL · PostgreSQL · JavaScript · REST APIs · Paddle

Professional experience

Developer — Aiminity

November 2024 — September 2025

WordPress automation & analytics platform

Role

Frontend
Backend

Worked on a custom WordPress-based automation and analytics platform designed to automate marketing workflows and provide performance statistics for websites and campaigns. The platform included custom plugins, automation modules, and reporting tools for tracking and managing website activity.

Developed custom WordPress plugins and backend modules
Built automation workflows for content publishing and marketing tasks
Implemented statistics and reporting systems
Developed integrations with external APIs and services
Designed and optimized database queries for analytics data
Maintained and improved platform performance and reliability

PHPWordPress (custom plugins & extensions)MySQLJavaScriptREST APIs

Web Developer — Web Invaders

February 2015 — August 2016

Novi Sad

Role

Frontend
Backend

Agency work in WordPress, Drupal, Joomla, and PrestaShop, plus custom PHP with Laravel and CodeIgniter, using MySQL.

Built and extended WordPress, Drupal, Joomla, and PrestaShop sites and modules
Developed complex web applications using Laravel MVC architecture and CodeIgniter
Implemented RESTful APIs, third-party integrations, and ERP systems
Developed e-commerce solutions
Built responsive interfaces using Bootstrap

WordPressCodeIgniterLaravelMySQLDrupalJoomlaPrestaShopBootstrap

Web Developer — Head Made

August 2012 — February 2015

Novi Sad

Role

Frontend
Backend

Agency work in WordPress, Drupal, Joomla, and PrestaShop, plus custom PHP with Laravel and CodeIgniter, using MySQL.

Built and extended WordPress, Drupal, Joomla, and PrestaShop sites and modules
Developed custom web applications with Laravel and CodeIgniter
Developed REST APIs and backend services
Built responsive interfaces using Bootstrap

WordPressCodeIgniterLaravelMySQLDrupalJoomlaPrestaShopBootstrap

PHP/MySQL programmer — DejanSEO

September 2011 — July 2012

Novi Sad

Role

Frontend
Backend

Digital agency with an in-house development team. We built an internal SEO reporting system for the company's own operational needs — custom workflows and reports for tracking and analyzing SEO data — implemented in Drupal.

PHPDrupalMySQL

Areas of expertise

—SaaS platform architecture
—High-traffic backend systems
—Real-time analytics platforms
—Server-side event tracking
—API integrations with advertising networks
—Database performance optimization

Education

Web design
Higher Education Technical School, Novi Sad
180 credits (ECTS)

Languages

English · Serbian

Hobbies

Motorcycling, technology, and building side projects.